Calling itself “the future of power”, Wi-Charge uses infrared technology to wirelessly power small electronic devices. The brand concept is based on the green LED that lights up when charging or activating a device. The logo incorporates the illuminated green dot, and the photographic language uses electronic devices floating in midair to emphasize wirelessness. Throughout the brand’s visual language, the bright green color punctuates dark gray settings to represent the idea that Wi-Charge has “turned on the lights”, delivering power at all times.